Web Services

Site Design

A well designed site can make the difference for how long a visitor stays on the site. Attractive and well organized content builds credibility and strengthens viewer confidence for your product or service. ECR strives to consider many design parameters such as page layout, page flow, structure, readability, color, semantics, contrast, etc. We also work closely with our clients to structure, trim, manage, and suggest content. We also consider page load time and strive to prevent page bloat by using web standards and optimized graphics.

Logo Development

Part of having an attractive site is having a memorable logo. In many ways a web site is a graphical marketing extension of a company. Our clients often ask us to help them with developing a logo that conveys the look and feel that their product or service is trying to convey. Our in-house art/design staff can develop several sketches from which one design is refined down to a finished logo ready for use on the web site as well as stationary and other collateral.

Flash Content

The internet can be dynamic and visual so why shouldn't your site be. We typically do not suggest building an entire site using Flash for SEO purposes, but strategically placing Flash content on the page to draw attention can create the excitement to distinguish your page from the rest. Common applications are typically banners, ads, introductions or splash pages, demonstrations, video players etc.

Forms

Information is key and providing a user friendly interface for collecting information is as important as presenting information. From simple sign-in forms to complex questionnaires we can build to the form for you. In addition to form validation and CAPTCHA implementation, ECR can also provide you with multiple options to get the most out of the data collected with your site form.

CSS Standards Compliant

Nothing is worse than a broken web site. Lets face it, your web page is being browsed by a variety computers often with differing operating system, web browsers and settings. Web Standards implemented by W3C or World Wide Consortium helps to standardize page markup which the browser developers are encouraged to follow. Employing web standards has many benefits such as:

Professional appearance
Maximize successful browsing
Faster loading and reduced bandwidth
Encourages accessibility
Improved search engine results
Easier maintenance
Future-proof content

Web Application

Let's face it, building dynamic sites can be one of the most challenging tasks web developers have to face. The ability to retrieve, process, display, and store data can make the difference in how your site is used and interacted with. ECR's web designers working with our engineer staff can take your site to the next level of functionality.

Content Management System

Websites often store and deliver page content with a specialized internet application called CMS or Content Management System. The most common advantage of this type of web application allows for users to sign in and add, delete, or alter entire pages or the content on individual pages. A blog is a good example of a CMS. Besides employing a custom CMS for your site, ECR can also build you site on top of a CMS engine such as Wordpress, MojoPortal, or DotNetNuke. Many of our clients also use Adobe Contribute to gain editing access to areas of their web pages. This is useful for event listings or directories where information can change frequently and minor editing is needed.

Merchant Services

The internet is commercial by nature - that's where the .com comes from. Being able to secure a sale online is an opportunistic approach to close a deal before your customer changes their mind or goes somewhere else. ECR employs several shopping cart applications that are secure with various degrees of integration. Let us suggest the best one to incorporate with you site, and type of product so you can begin selling products today.

Social Media

Today's trend is social media driven by the "in-the-know" culture we live. By social media we mean Facebook, Twitter, LinkedIn, etc. Businesses are finding this an effective way to deliver short messages to their audience. From changing hours to upcoming specials social media can be an effective way to inform an audience with important, and sometimes not-so-important information. ECR can help you develop a social media presence and form a strategy for incorporating this technology in your web site.

Search Engine Optimization

Everyone likes the idea of having their website getting noticed. There are little things experience web developers do that can optimize your site to gain the attention (the right kind of attention) for the search engines who continuously comb the internet looking for content to reference. ECR has over 16 years experience of developing websites to rise to the top of page ranking by sound fundamental principles. No tricks or gimmicks - just plain old fashioned common sense practices and principles.

Search Engine Marketing

Traffic to your pages by organic search results is nice but what if you have a limited time promotion and want to drive as many people to this special offer as possible. ECR can help you develop marketing campaigns that utilize PPC or Pay-Per-Click advertising that appear in search results when specific search terms are entered. We will work within your budget to deliver the best return on your investment by carefully analyzing the success rates of relevant key words and the costs associated with them. The ECR website hosts a Merchant Center where our clients can easily and quickly monitor and access the success of their investment.

Web Hosting

ECR provides custom hosting packages from simple HTML sites to full-blown dynamic web applications with SQL database integration. Our clients rely on our Best-of-Breed Routers, Firewalls, and Servers to provide consistent and reliable web-hosting with 99.9% uptime and 24/7/365 monitoring. ECR's Windows 2003 servers are supported with battery backups and auxiliary generator power, and are backed up weekly to multiple off-site locations.